Green: Green is an incredibly versatile color that can be used for almost any brand. The cheerful atmosphere is suitable if you want to feel fun, accessible and affordable. Yellow: Yellow, the color of the sun’s rays, is all happy. It stands out because it is used less frequently than red. Orange:Orange is another high-energy color, perfect if you want a familiar and playful color. If your brand identity is noisy, youthful, and inspiring, it’s the perfect choice. Red: Red is the color of passion and excitement. Here’s what rainbow colors (and some additional features) can do to support your brand identity:
People (including potential customers) have a variety of colors and psychological connections, and strategic use of brand colors and logo colors can seriously impact viewers’ perception of the brand.
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